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October 25, 2019

The Problem With Free Online Translation Software

Are you using free online translation software to create Spanish-language content for your organization? If you are actively trying to advertise to the Hispanic market, it’s […]
July 31, 2019

Hispanic vs. Latino: What These Terms Mean and What They Don’t

What’s the difference between Hispanic and Latino? This is a question we get a lot at Press 2. The differences are often misunderstood but it’s crucial […]
May 23, 2019

Spanish 101: What do the Accent Marks Mean?

Spanish can be a tricky language to learn. While it does share many similar words with English, the grammar is nothing alike. This is why an […]
May 8, 2019

WhatsApp is What’s Up in Latin America

Forget iMessage, WhatsApp, the messaging app owned by FaceBook, is literally everywhere in Latin America. It’s not [much of] an exaggeration to say it’s the lifeblood […]
April 30, 2019

The Future of Spanish in the U.S.

There’s no question that Spanish is an important language in the United States. But what is the long-term outlook? Languages like Italian and German were once […]
April 29, 2019

What is Transcreation?

Understanding the difference between transcreation and traditional translation is critically important for an effective Spanish-language communications strategy. There’s a lot of truth behind the phrase, “lost […]
April 29, 2019

Spanish 101: 5 False Cognates to Avoid

A false cognate is a word that looks or sounds the same in two languages, but has very different meanings in each. Spanish and English have […]
April 29, 2019

Does Your Organization Need a Spanish-language Communications Strategy?

Maybe you know the Hispanic community in your area is pretty sizeable, but you don’t have anyone on staff who can speak Spanish. Perhaps, in the […]
April 11, 2019

How Effective is Your Website at Reaching Spanish Speakers?

Check out our 5 easy tips to help you translate your website into Spanish. Hispanic marketing is critical for just about every company and organization in […]