April 15, 2023

Top 7 Mistakes to Avoid in Spanish Language Localization

Top 7 Mistakes to Avoid in Spanish Language Localization When it comes to localization, there are a lot of things that can go wrong. And when […]
October 28, 2021

Social Media Trends in Latin America

Like everywhere in the world, social media is ingrained in Latin American society. WhatsApp is everywhere, and not only a means to communicate with friends, but […]
April 13, 2021

When to Use Tú vs Usted in Hispanic Marketing

Spanish uses both a formal and informal word for “you.” In your Hispanic marketing and communications, it’s important to use the appropriate form. Unfortunately, the best […]
April 1, 2021

Variations in Spanish in Latin American

This the second part of our series looking at the many variations of the Spanish language around the world. We’ve already explored a few of the […]
December 17, 2020

Spanish in Spain vs Latin America

With more than 460 million Spanish speakers in the world, there inevitably exists an endless array of differences. This is the first part of a series […]
January 30, 2020

What Can Denny’s Teach You About Multicultural Marketing?

The short answer is a lot. Hispanic marketing and multicultural marketing are essential components of any successful marketing strategy today, particularly amid changing demographics. Denny’s has […]
November 26, 2019

7 Tips for Using Volunteers to Create Spanish Content

If your nonprofit organization is lucky enough to have a Spanish-speaking volunteer, that person could potentially be a great resource as an English to Spanish translator, […]
November 6, 2019

5 Tips for Creating Effective Spanish Content

You’ve decided it’s important to include Spanish content in your marketing efforts. As 41 million people in the U.S. speak Spanish at home, this is an […]
October 31, 2019

What You Need to Know About Hispanic Social Media Usage

Social media is an integral part of any marketing and communications strategy. It allows us to engage with our audiences in a more personal and direct […]